Tag: business

A little branding can go a long way in the corporate suite. Renée Richardson Gosline, MIT Sloan School of Management A few years ago, I overheard two of my MBA students talking after class about their “personal brands.” At the time, I was amused. But then I kept hearing more about this notion of “my brand.” I noticed it was the subject of articles in Forbes and Harvard Business Review. Suddenly, I saw book upon book devoted to the topic. … Continue reading “How branding 101 can make leaders more mindful of diversity”